John Dennis

Pitching Commercial Intent to Offline Businesses

When doing keyword research, there are some tools that make life much, much easier. One of these tools is Microsoft’s free Commercial Intent Tool - which, in a nutshell, is a way to detect customer intent to acquire information or to purchase products from you (or your clients) based on their search queries or recently visited websites.

Not only do I talk about this tool with students and readers, but also with offline clients of mine when consulting with them, for credibility’s sake. Here’s a example: While some clients have insisted on using PPC without even knowing a thing about it, the majority are either just a bit curious, or downright want nothing to do with it. Although you won’t find yourself approaching too many business owners with the idea of PPC, it is a way to establish extra credibility with the ones who ask about how it works and want to know more. There are some that actually do inquire about that “yellow highlighted area at the top of Google.”

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Marketing Your IM Services Offline

It’s no secret that Offline Internet Marketing Consulting has massive income potential not only for you, but for your offline business owner clients as well. Over the last couple months, there has been a lot of talk over on Warrior Forums and even on Twitter surrounding this model. It’s been responsible for revealing some very brilliant minds in both the internet marketing and consulting worlds. Through all of the “doom and gloom” of our economy, this has proven to be a very rewarding venture despite everything going on in the country and one that I will definitely stay on top of throughout my internet marketing adventures. Remember, just as our buddy Frank Kern so boldly stated: Money does not go poof, it simply …

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Redesigned and Fine-tuned

Welcome back folks - the new site is finally live and I think I’m pretty happy with it. You’ll notice some changes that were made - mostly with the functionality of the site and I think the new look is a bit more refreshing on the eyes. I should be updating / blogging / adding content about once a day, so stay …

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