John Dennis

Pitching Commercial Intent to Offline Businesses

When doing keyword research, there are some tools that make life much, much easier. One of these tools is Microsoft’s free Commercial Intent Tool - which, in a nutshell, is a way to detect customer intent to acquire information or to purchase products from you (or your clients) based on their search queries or recently visited websites.

Not only do I talk about this tool with students and readers, but also with offline clients of mine when consulting with them, for credibility’s sake. Here’s a example: While some clients have insisted on using PPC without even knowing a thing about it, the majority are either just a bit curious, or downright want nothing to do with it. Although you won’t find yourself approaching too many business owners with the idea of PPC, it is a way to establish extra credibility with the ones who ask about how it works and want to know more. There are some that actually do inquire about that “yellow highlighted area at the top of Google.”

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Marketing on Twitter: Viral Twitter Marketing Trick

Hey everyone, some of you may already know about this method but I’ve found that most people I have talked to about it didn’t really know it existed, so I decided to make a video about it really quick. Anyone who promotes anything should use this little trick as it’s a great viral Twitter marketing method that can generate more traffic to your website(s) than you’re getting now. Actually, Mike Filsaime used this to promote his Butterfly Marketing 2.0 launch on Twitter, which in effect got him the 15th most retweeted url spot the weekend before his launch. It’s so cool, that you don’t even have to have Twitter to use it (but who the heck doesn’t?)

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Twitter Search - Better Than Google?

Most people could agree that given first thought, Twitter going up against Google would be like a small child wresting against a sumo wrestler. While I’ll be the first to admit that I quickly jumped on the Twitter bandwagon (I believe it was with 2007’s 30 Day Challenge - thanks Ed Dale), I will say that it took me a little while to realize its true potential power. At first glance, Twitter is just another social networking tool. A way to keep in contact with friends and colleagues. But if you really take a moment to understand and appreciate the things Twitter brings into light, you’ll realize that even aside from internet marketing, Twitter brings some very cool tools and ways to connect with people and our entire world. And as we all know …

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Marketing Your IM Services Offline

It’s no secret that Offline Internet Marketing Consulting has massive income potential not only for you, but for your offline business owner clients as well. Over the last couple months, there has been a lot of talk over on Warrior Forums and even on Twitter surrounding this model. It’s been responsible for revealing some very brilliant minds in both the internet marketing and consulting worlds. Through all of the “doom and gloom” of our economy, this has proven to be a very rewarding venture despite everything going on in the country and one that I will definitely stay on top of throughout my internet marketing adventures. Remember, just as our buddy Frank Kern so boldly stated: Money does not go poof, it simply …

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Redesigned and Fine-tuned

Welcome back folks - the new site is finally live and I think I’m pretty happy with it. You’ll notice some changes that were made - mostly with the functionality of the site and I think the new look is a bit more refreshing on the eyes. I should be updating / blogging / adding content about once a day, so stay …

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